Consumer Demand – Consumers like the way the flexible packaging looks. It’s also easy to open, transports well, and takes up less storage space. Pouch packaging fits in with the “on the go” lifestyle of today’s consumer.

Retailer Demand – Retailers like the fact that it takes up less shelf space. In recent years, advances in pouch stability have helped with retailer adoption.

Marketing Advantages – Marketers can get better quality of ink, brighter colors, more variety of finishes, and more exposed surface area on pouch packaging. When used as part of a shelf ready packaging system, the products can make a big branding impact.

Environmentally Friendly – Pouch packaging has appealing environmental benefits. Polyethylene (PE), the primary raw material, is less wasteful than other plastics used in rigid plastic packaging. The packaging biodegrades in only 18 months when there’s a high count of microbes present (such as a landfill).

Lower Costs – Since PE is strong and lightweight, transportation costs are significantly lower. Consider the fact that a truckload of flexible equates to 35 truckloads of rigid.

Protective Barriers – Flexible packaging usually has a barrier material (foil) to prevent damaging UV rays from reaching the package contents. This type of packaging protects contents from dampness, contamination, grease, and oxygen that might oxidize the material.

Diverse Customer Base – The wide variety of functional adaptations for pouches, such as zip closures, sliders, and spouts, expands their utility. As a result, pouch packaging is now widely used in food, pharma, and beverage applications.